3 Secrets To Perfect Backlinks
As you already heard – getting backlinks to your site is the for sure the most important factor to determine your success for ranking well in the search engines. The big G (Google) has changed the way it ranks sites from factors on the specific site to external factors giving you site credibility by wanting to link to it.
Ranking high in Google should be your first priority if you are planning on getting your targeted traffic from the search engines. But as much as you would like to rank high in Google so does everyone else and that makes it very hard to accomplish. But it is not impossible.
Tips #1: Track your traffic and results.
Before you begin your linking campaign you should think about some ways of traking your effort. Working hard on building different types of links and not having a clue what works and what doesn’t is not so smart. When you know the results it is much easier to work on what got the best results and thereby achieve a better outcome faster.
You will need to find a way to a) see what sites are sending you traffic and what sites that send you buyers (traffic that converts into sales or opt-ins). This info is VERY VALUABLE that it must not be ignored.
If you Google for “free traffic analyzer” for sure you will find a couple of sites that can provide you with simple tools that will get the job done. On the other hand you might want to consider finding a more professional tool for the job so that you (over time) are able to track your ranking, visitors and converting traffic.
One tool that I have had good experience using is the tool that Google provides named Google Analytics. It is free and has a lot of features. You are also able to combine it with your Adwords account if you are using Pay-per-Click advertising to drive traffic to your site.
Tips #2: Be consistent over a period of time.
Nothing happens over night. Many search engines will take months before will give your site full credit for the links you have attained. Surely you can see benefits for links in days or weeks but often it is just temporary and your should expect your rankings to jump up an down in the SEs for a few months to come (and this is if we don’t consider that your competition makes some changes on their sites in the same period of time).
So make sure to place links on sites where you can expect them to stay for months (and preferably years).
But that is not all. Even though you have build up a great number of quality links you will need to do a minimum effort in building more and more links to your site on a daily basis. This can be done in many ways that won’t take up too much of your time but make sure that you don’t ever stop the effort completely. The strength you have build will erode over time so make sure that you keep adding “votes” to your site.
Tips #3: Be aware of outbound links.
Many sites and pages have links pointing to other sites or other internal pages. It is the best that you have your link placed on pages with fewer links. The effect the page has on your link (and therefore page) will decrease with the number of outbound links places on the site. You can say that the links share the pagerank of the page.
The best possible link you will get will be from a relevant page with a high PR and great rankings in the search engines and where the link to your site is the only one present. This will not happen very often!!
A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. You will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link.
Writing high quality articles and having them exposed on the right sites can definitely help you achieve higher rankings. So if you’re not a writer you might want to consider finding a ghost writer to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it is a great investment.
